Fitflops - Take The First Step To A Trim New You

Ex personal trainer Marcia Kilgore found that she didn’t have enough time to visit the gym due to her busy lifestyle - so she decided to take steps to remedy the situation. In collaboration with the London South Bank University (LSBU) she developed a range of fitness shoes known as Fitlops.

These utilise a specially engineered three piece sole, called a “microwobbleboard”, to provide the wearer with a workout while walking. High density material is used in the heel section so as to reduce shocks whilst walking. The mid section of the sole, between the arch and just behind the toes, uses a low density material. The toe section is manufactured from a medium density material.

These three distinct areas, and the different materials used, combine to increase the duration of muscle activity during normal walking. The muscles work for up to 16% longer than normal – which means that every step you take in your Fitflops trims your legs and tones your buttocks.

The Fitflop range was launched in the UK after extensive trials at LSBU in 2006. They were an instant hit and some customers even had to join a waiting list in order to get hold of their Fitflops. Originally the range consisted mainly of flip flop type sandals. However, customer feedback suggested that other styles would be well received and the range was extended. Today, you can choose from a wide selection of Fitflop sandals, boots and clogs in both male and female styles. Some of them look really cool. There are plenty of different colors and styles to choose from and, best of all, they’re now on sale in the USA.

So if, like Marcia Kilgore, you struggle to find the time to get to the gym, or if you just find it hard to motivate yourself to take exercise, then why not think about getting a pair of Fitflops? Just put them on instead of your usual shoes and walk about as normal to get the benefit of exercising your lower body without having to alter your daily routine.